Biography

CAREERPROFILE

Brand professional with emphasis on brand development, consumer promotion and trade marketing strategy. Experienced team leader in strategic planning, brand building, crafting and implementing creative promotional campaigns, grass-roots event marketing, and sales promotions. Known for attention to detail, anticipating challenges and providing innovative solutions. Unique ability to simultaneously perceive and act on the big picture and the essential details.

Since 2002, Ernie Manansala has become a household name; within the past 8 years. Ernie has assembled a new vision for the Beverage industry and the Automotive world. His entourage of promotional vehicles was just the start, more notably speaking the NOS Energy Drink Lexus SC 300, Boost Mobile Mazda Speed 3 and the Subaru STI are established icon vehicles in the Automotive Industry witch catapulted the NOS Energy Drink brand within a grass root movement to the its current standings the in the beverage world today. As the heart and sole of the brand team Ernie is currently managing the Life Style and Motorsports aspects of NOS Energy Drink. Along with a vast network industry leaders, aggressive marketing ideation, brilliant collaborations development, not to mention a graphical vast knowledge in all form of media, Ernie Manansala had developed himself into a one shop stop marketing machine…  [Dutch Mandel \ Autoweek.com 2008]

I was introduced to the automotive industry 7 years ago as a, Freelance designer and worked for Endura Tech springs, creating all there design needs and branding  to create there brand ID in the competitive space of automotive suspension. Consulting for many numerous automotive brands at the time such as Hyundai, Honda, and GM and more, while maintaing a full time position as NASA Road Racing’s Marketing and Creative Manger. I helped create 2 major event titles, “Hyper Fest and a US Drift” witch are still growing companies today. Moving on to becoming the Marketing Director for Konig Wheels. I updated the brand and innovated ideas to set the bar for wheel companies alike, then moving on after  we sucsessfully built the brand to becoming the #1 wheel in the nation we were to be sold to YHI.

While specializing in the automotive enthusiast category/market, I turned towards my career towards the beverage industry and I become the a field marketing manger of the east for NOS Energy Drink, where I was able to link the brand (to a not yet found) grassroots movement in the automotive/beverage world and managed to fit the ID of the brand with in the its new world and for other energy drink’s to follow our path. Then at NOS Energy Drink,I become the Creative Marketing Manager and transformed the brand to contended with automotive and beverage brands alike taking the brand awareness to a whole new level. At this level I was promoted to the National Marketing Manger to build the brand eventually selling the brand to Coca Cola along with our mother company FUZE beverage.

Buzz LifeStyle and Motorsports Marketing Manager / Brand Team Member @ Coca Cola, where I preserve the heart and sole of NOS Energy Drink. Beside keeping the brand’s heartbeat on pop culture, motorsports, lifestyle, art, music, design, gaming, entrainment and racing. NOS Brand team and I, help grow the brand with senior Coca Cola management as the leading energy drink in the coca cola portfolio also, along with our entire marketing team as we charge forward towards becoming a top 3 energy drink in the nation .. drinknos.com!

CAREERPROFILE

Brand professional with an emphasis on brand development, consumer promotion and trade marketing strategies. Experienced team leader in strategic planning, brand building, and crafting creative promotional campaigns, grass-roots event marketing, and sales promotions.  Known for attention to detail, anticipating challenges and providing innovative solutions.  Possesses unique ability to simultaneously perceive and act on the big picture and the essential details.

PROFESSIONALEXPERIENCE

FUTURISTIC BRANDS USA, INC. Sudbury, MA

Brand Manager | NX ENERGY DRINK APR 2010 – PRESENT

RESPONSIBILITIES | Responsible for profit delivery, strategic positioning, product development, and marketing execution for a growing start-up brand, while leading the development and execution of national lifestyle & motorsports campaigns.

• § Generated a 5-year revenue plan to ensure the success and profitability of the NX Energy Drink brand.
• § Manage experiential marketing efforts at national tradeshows and industry events.
• § Research and develop new products and product line extensions based on market trends and customer demand.
• § Create business plans for all new products that include financials, marketing, quality assurance and product reliability, engineering costs and objectives, customer requirements.
• § Collaborate with sales managers and manufacturers to create strategies around market trends, business challenges, and new product forecasting and creation.
• § Manage new product activities with purchasing, engineering, marketing, production / operations and sales to ensure launch within time and budget constraints and negotiate all design trade agreements associated with each product.
• § Build a sourcing strategy that includes identification of new suppliers, purchase terms and conditions, and inventory plans for market support.
• § Use standard business tools to track and report progress against key success measures on all new programs and products and work with appropriate groups to resolve customer and supplier issues.

THE COCA-COLA COMPANY | FUZE BEVERAGES Englewood Cliffs, NJ

Lifestyle & Motorsports Brand Manager | NOS ENERGY DRINK APR 2007 – APR 2010

RESPONSIBILITIES | Responsible for strategic positioning, product development, and marketing execution on the largest and most profitable brand in the division, while leading development and execution of national lifestyle & motorsports initiatives and partnerships.

• § Administered project budgets in excess of $16,000,000 and maintained responsibility for all reporting activities.
• § Implemented national, multi-layered marketing events, from concept to execution with excellent ROI.
• § Managed test markets through product reformulation to maximize new packaging, new advertising campaigns, and significantly increasing media and promotional support.  Achieved initial share results at +10% versus projection; +22% versus base.
• § Developed new advertising campaign on base business, delivering a +4% volume increase versus the prior year.
• § Identified manufacturing and distribution cost savings opportunities netting $2MM+ savings per year.
• § Successfully built and maintained a new revenue stream with NOS Powershot and the 22 oz. NOS bottle, using effective design and implementation of strategic marketing and branding plans.

Manager, National Activation & Motorsports Marketing | NOS ENERGY DRINK FEB 2004 – APR 2007

RESPONSIBILITIES | Provided vision and direction for national strategic marketing plans around NOS Energy Drink Brand & Motorsports assets to increase product differentiation.

• § Successfully launched several national event campaigns including the NOS Energy Drink Hot Import Nights tour, the NOS Energy Drink Tour Bus at the NASCAR Sprint Cup, ACP/NOS at X Games, NOS Energy Drink Air Race, Indy, and NOS Energy Drink NOPI Tour, NOS Energy Drink Drift program activation and the NOS Energy Drink Grassroots driver program.
• § Created experiential marketing programs such as race viewing parties, hospitality programs, VIP programs, and interactive displays.
• § Built and managed TEAM NOS – a team of world-class motorsports athletes including Kyle Busch, Dan Wheldon, Chris Forsberg and other gifted drivers.
• § Developed industry partnerships for co-branded marketing efforts including a multi-motorsport partnership with Mitsubishi USA, the Indy Racing League (IRL), the Indianapolis 500, SCORE, and the Baja 500 and 1000 races, video gaming partnerships with EA sports, Mad Katz, and Dell, and apparel partnerships with DTA, Rouge Status, and Eat Sleep Race.
• § Contributed a strong industry network, including 2- and 4-wheel motorsports teams, athletes, promoters, manufacturers, venues, and agencies as well as a working knowledge of racing series and disciplines including F1, MotoGP, NASCAR, AMA Superbike, Supercross, Motocross, Supermoto, CORR, SCORE, Champ Car, IRL, Grand Am, Drifting and Rally.
• § Oversaw and designed the development of national on-line support tools, including a custom POS printing solution, and a national booking site for tickets and hospitality packages.
• § Developed and managed channel marketing campaigns in grocery, drug and mass channels such as Albertsons, Safeway, Ralphs, SaveMart, Raley’s, RiteAid, Target and others.
• § Developed an internal “Motorsports Guide” for all US field staff, with instruction on 30+ NOS Energy Drink Motorsport assets, including an activation kit with print, video, and interactive elements.
• § Directed a team of 14 field marketing managers, developing and executing highly productive market programs.

Manager, Field Marketing | NOS ENERGY DRINK MAY 2003 – FEB 2004

RESPONSIBILITIES | Developed brand awareness and credibility with six million endemic consumers nationwide.

• § Recruited, hired, and managed a local marketing team.
• § Oversaw the strategy and implementation of the entire local brand/marketing mix including: consumer sampling, collegiate marketing, event marketing, media partnerships, and opinion leader development programs.
• § Distributors experienced consistent monthly sales increases that were punctuated with a record high volume during my tenure. Notable for 2003: we reached a Can Per Capita of 3, increased On-Premise sales by 40%, and increased Off-Premise sales by 35%.

KÖNIG WHEELS Plainview, NY

Director of Marketing JAN 2001 – MAY 2003

RESPONSIBILITIES | Developed and managed strategic marketing programs that enhanced brand equity and increased sales for König Wheels and the company’s entire brand portfolio, including 3 other major wheel brands.

• § Developed and managed promotional campaigns with Discount Tire, Tires.com, and other retail partners.
• § Managed all marketing and creative services including new product launches, web development, graphic design, experiential marketing, international and national brand awareness campaigns, and public relations campaigns for all major automotive publications.
• § Served as the primary liaison between clients, buyers and team members from product development through program completion.
• § Supervised and executed manufacturer vehicle programs for SEMA show.

TRIBE AGENCY Mullica Township, NJ

Owner & Founder 1998 – 2000

RESPONSIBILITIES | Provided new sales tools for local and national television advertising sales teams, plus new branding and imaging opportunities for clients through the creation and implementation both lifestyle & event marketing.

• § Developed and managed brand-centric consumer campaigns in the automotive marketplace and other channels, resulting in incremental displays and product sales at retail accounts such as Pep Boys, Advance Auto, Sears Auto, etc.
• § Consistently met challenging timelines and budget limitations while maintaining legal, creative, and branding standards.

EDUCATION

THE RICHARD STOCKTON COLLEGE OF NEW JERSEY Pomona, NJ

B.A. Communication Studies 

CORECOMPETENCIES

Forecasting • Fiscal Management • P&L Administration • Financial Analysis • Budgeting • Training & Development • Risk Assessment • Strategic Alliances Development • Corporate Sales Presentations • Proposal Development • Troubleshooting • Business Development • Territory Expansion • Contract Negotiations • Motivation Programs • Sales & Marketing • Ability to Quickly Adapt to Dynamic, Fast-Paced Environments

ADDITIONALSKILLS

• § Proficient in Adobe Premier, Adobe Creative Suite, Dream Weaver, 04 MX, Microsoft Office Suite.
• § Strong personal relations and business-to-business skills.
• § High aptitude for building conscientious and effective concepts and ideas.